Herman Story - Chelle Mountain

Very excited to share the short documentary and commercial spot I created for Herman Story Wines. Russell has been a friend, a long time influence on me creatively, and a shining example as to how to do what you love and marry it to your desired lifestyle. Russell has been patiently cultivating land in the York Mountain AVA called "Chelle Mountain” and it’s his first piece of land he owns and can manage to his standards. He is now growing wine, not grapes. The result is one of the best wines in the world and I feel very grateful to have the opportunity to put together a short doc and a series of commercial spots for it.

The commercial spot above highlights the creative tasting notes for the new Cabernet. Although on the surface it may seem superficial and silly, it’s a fantastic metaphor for the experience of corking this unique wine and slowly enjoying it. This wine is only available to Herman Story wine club members so be sure to apply on the website. It’s well worth it.

Because of Covid-19, and respect for my friends and crew, I shot directed and edited this piece all by my lonesome. Huge thanks to See-Music for the music supervision/licensing and the post mix and to StommelHaus for the color grade!